SF Apartment

Simple Flair Apartment has been brought to life through the synergy between the design by Studio Modulo and the construction by Gruppo Censeo, which, together, have been able to create a project that reflects a dynamic lifestyle within a flexible space, ideal for a digitally-oriented generation used to sharing.

SF Apartment is first and foremost the home and headquarters of Simple Flair, where Simona and Riccardo live and work.

Their private residence is a space designed to connect friends and partners, a place that evokes its own vision of design and lifestyle every day, to develop ideas and content, and share moments that hybridize space by playing with the concept of home.

In the centre of Milan, in Porta Venezia, this double-height open space becomes a container for activities, both modular and flexible, with content between the offline and online world.

The selection of products and furnishings represents the mood that Simple Flair evokes every day on its channels with brands such as Molteni&C and Vitra, where quality and design connect with new forms of content, with pieces by designers including Charles and Ray Eames, Jean Prouvè, Jasper Morrison and Patricia Urquiola.